How it works

How content approval works in Approove

The team produces out of the client's sight. When a post is ready, the client opens a link, comments, pins points on the creative, and approves. The decision is recorded against the current creative and caption.

Workflow

Frominternalproductiontoclientapproval.

The team organizes the work, tracks who owns the next step, and only releases to the client what is actually ready for review.

1
Copy
Ana
2
Design
Carlos
3
Internal review
Thiago
4
Ready for client
5
Client review
6
Approved

Know whose turn it is.

Production stages, assignments, and handoff stay inside the agency. The client does not need to see that operation.

Copy in productionAna

Waiting on designCarlos

Internal reviewThiago

The client only sees what’s ready.

Posts that are not yet “Ready for client” do not appear on the shared calendar. That boundary is enforced on the server, not only in the UI.

Client experience

Yourclientdoesnotneedtolearnanothertool.

The usual path stays the same: WhatsApp → link → review in the browser. Nothing to install. No account required on the shared link.

Review

1Make the logo larger here.Current

Request changesApprove

Gets a link

Opens it on phone or desktop

Sees only content ready for review

Comments and pins points on the image

Requests changes or approves

Approval integrity

“Approved”hastomeansomething.

Approove records who approved, when they approved, and which content was current at that moment - creative and caption.

Approved

João Silva

30 Sep · 14:32

Creative: Version 3
Caption: Snapshot saved

Client roles

Noteveryoneneedsthepowertoapprove.

Viewer

Sees the calendar. Cannot comment or approve.

Reviewer

Sees, comments, and pins on the creative.

Approver

Everything above, plus approve or request changes.